P&O cruises sponsorship sequence

This sponsorship sequence for P&O cruises begins with a mid shot of a man and a women who are smiling and looking very happy. The background is blurred so we only focus on the characters that are clearly in our view. Their facial expressions suggest they are enjoying themselves and evidently P&O cruises want to make it clear to the audience that they will also enjoy themselves if they book a cruise with them. The non-diegetic music is uplifting and sounds very adventurous, which gives off the impression that people that book a cruise with them will have a fun and exciting time and will get to experience something different. There are a variety of different shots of the man and woman dancing and laughing, as well as having fun they also look very close. This is persuasive as it encourages other couples to want to have the same amount of fun. P&O cruises are targetting an older target audience of around 30's-50's who have a partner. The background setting is a sunset which is romantic and this is reinforced by the couple dancing. To end the sponsorship sequence there is a long shot of the boat, there aren't many people on it, inferring it will be a more relaxing and peaceful holiday which also appears to an older target audience. At the bottom of the screen there is a quote that looks like a review. This is a persuasive technique as it's encouraging to people that may not know what it's like. Moreover, there's writing in white saying 'visit pocruises.co.uk for your chance to win' This is also very persuasive as it gives the audience a chance to get the cruise for free. Additionally, the direct address of 'you' makes it seem like the audience have more chance of winning. This sponsorship advert is persuasive as it offers a chance to win a cruise rather than just increasing awareness.