The history of advertising

I've been using sources such as text books to find out more about advertising so that I fully understand what advertising actually is. The text book: 'The Advertising Handbook' by Sean Brierley has really aided my learning.

• Advertising came about in the industrial revolution due to the mass making of products meaning more was made than actually sold. This resulted in the need for more consumers and therefore mass advertising was produced
• Britain was the first country to introduce mass advertising techniques 
• One of the first mass advertisers was Josiah Wedgewood
• Advertising can be used for a number of reasons including; motivating consumers to buy items, influencing consumers not to buy items, to change attitudes etc.
• Advertising has changed from the traditional 'use of media to inform consumers about something and/or persuade them to do something' to a wider definition which includes all paid-for publicity.

The first ever UK advert was a Gibbs SR toothpaste advert, broadcast 21st September 1955

Comparing this to modern day adverts shows the advances in technology and effects nowadays. I have really learnt from this how advertising has changed and developed over many years. However, some features are the same. For example, the persuasion techniques of facts for the audience and using appealing words such as 'fresh' to encourage the audience to buy their product, as well as this, the background music and voice over still sometimes feature in adverts. Linking this toothpaste advert to a modern day toothpaste advert, there isn't actually much difference in the structure of the advert which links to my exam side of Media that 'everything is a remix.' This has also allowed me to realise that when thinking of ideas, I can also consider making an old styled advert.