Littlewoods Autumn advert analysis

Littlewoods Autumn advert
-The setting of this advert is in a mystical, dream-like location making it seem fun and magical.
-The sound effect of the women touching the other girls' outfits and it magically turning into something else from Littlewoods, reinforces the magic and desire for Littlewood clothes.
-The target audience for this clothing is evidently older women, middle aged.
-Halfway through the advert, bottom middle of the screen, there's text: Representative 0% APR. Credit subject to status, over 18's only.' This also represents their target audience as they are encouraging older people to buy their clothing and not young people.
-Moreover 'Low Weekly Payments' suggests the target audience is middle/lower class that maybe can't afford to buy the clothimng all at once and therefore can pay for it in monthly instalments.
-The women are the location of a fun play area. Reinforced by the small merry go round with horses. This infers the clothing will make you feel young and free. - Again I am noticing that most clothing adverts are selling not only the clothes, but a lifestyle.
-Ends with a mid shot of Mylene Klass centered. This is representative of what the clothes will transform you into- beautiful, young looking, middle aged.