My initial idea is an advert for an online clothing site, similar to asos, therefore I have been researching and watching different adverts from clothing sites and shops. This consists of adverts by ASOS, H&M, Boohoo, Jack Wills, Very.co.uk, Littlewoods and so on.
It is clear from watching these adverts, who the main target audience are because the target audience heavily feature in the advert. For example, Jack Wills...
Here, it is evident that Jack Wills have tried to portray the typical exciting teenage life that everyone of that age fantasises about. Watching this advert I would say Jack Wills are trying to attract an audience of 12-25. Due to their target audience being mostly young. They have chosen to use upbeat and fast paced music and by portraying a large group of friends in a large house at Christmas, having a good time, it makes the audience want that life. The message they are sending is that your life will be like that if you buy into their clothing. Not only this, but it is evident from the location that the people in the advert are wealthy, this is also because Jack Wills clothes are expensive and so we get a more detailed idea of who they are targeting. It is clear that Jack Wills are trying to attract teenagers from wealthy families. Reinforced by the warm colours and fire inside and the cold white snow outside, which makes the audience feel comfortable and safe. Moreover, their moto 'Fabulously British' is also confirmed by their location of a big country house and snow with a big fireplace and christmas tree. In addition to this, because the brand are already well known and popular, they don't feel the need to focus as much on the clothing and what they sell, but more the lifestyle if you have the clothing and the type of people that buy and wear Jack Wills.
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