Missguided - Spring/Summer 2013
-This advert begins with a model centralised from a low angle shot. This is a wide shot which also establishes the location and the colourful smoke behind her which is eye catching and draws attention to the advert.
-Beginning with #MISSGUIDED immediately establishes a younger generation target audience as these are the main people that are on twitter and social networks.
-The colours are very bright and colourful which is eye catching for the younger target audience of girls mainly aged 15-25.
-The editing slows down when showing off the clothes which draws attention to their outfit.
-None of the models in the advert are smiling which gives them attitude and confidence. This would appeal to their target audience as they look dominant and edgy.
-The majority of the angles are low angles which portray the models as superior and this gives them dominance. Missguided want teenagers to think that if you buy into their clothing, you will feel superior.
-Missguided bring out adverts based on the season. This is a Spring/Summer advert. Therefore, they are influencing and encouraging the target audience to buy what they think is in fashion this Summer.
-The Missguided logo appears on the girls hat, raising brand awareness.
-The appealing location makes people more interested in watching the advert.
-The logo below of the 'peace, love and fashion' is sharp and catchy. Moreover, the fact that 'fashion' is in capital letters, makes it stand out and tells the audience that they will be following the fashion by wearing Missguided clothing. As well as this, the peace symbol and the love heart attract a young target audience as the symbols are used by mainly younger people.
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